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Duracell teams up with wireless charger company Powermat
BETHEL, Conn., and NEW YORK — Procter & Gamble's Duracell brand announced a joint venture with wireless charger company Powermat.
As part of the strategic alliance between Duracell and Powermat, the companies will deliver best-in-class wireless power solutions. Additionally, P&G also expects to make an equity investment in Powermat.
The joint venture is expected to commence next year, the companies said.
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New research provides insight on consumers' view of sustainable products
CHICAGO, and COLLINGSWOOD, N.J. — A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers, according to new research from Ryan Partnership Chicago and Mambo Sprouts Marketing.