General Merchandise

HOFFMAN ESTATES, Ill. — Kmart has announced its list of the top toys for the 2011 holiday season.

Unveiling its third annual Fab 15 toy list, Kmart said that this year's list features the hottest toys of the season from such brands as Hasbro, Mattel and more. The listed items range from $29.99 to $99.99.

1. Let's Rock Elmo

2. Fijit

3. I am T-Pain microphone

4. Barbie Designable Hair Extensions and Doll

SIKESTON, Mo. — A new line of medical identification bracelets has hit the market.

BETHEL, Conn., and NEW YORK — Procter & Gamble's Duracell brand announced a joint venture with wireless charger company Powermat.

As part of the strategic alliance between Duracell and Powermat, the companies will deliver best-in-class wireless power solutions. Additionally, P&G also expects to make an equity investment in Powermat.

The joint venture is expected to commence next year, the companies said.

CHICAGO, and COLLINGSWOOD, N.J. — A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers, according to new research from Ryan Partnership Chicago and Mambo Sprouts Marketing.

RACINE, Wis. — SC Johnson has launched a website for users that seek a happier, balanced life.

Cerra.com, named after the Roman goddess of agriculture Cerres, is a website that helps users focus on personal growth, the company said, through its interactive online experiences, product boutique and supportive Web community

ROCHESTER, N.Y. — Seattle-based regional retail pharmacy Bartell Drugs has replaced its in-store photo processing lab systems with Kodak Adaptive Picture Exchange, Kodak said.

The upgrade converts Bartell's processing lab systems from silver halide "wet lab" technology to APEX thermal dry labs.

GREAT NECK, N.Y. — i-Star Entertainment has introduced FyrFlyz, a new bow-tie-shaped spinning toy on a string.

Featuring multicolored LED lights that spin while attached to a short string, FyrFlyz create unique lighted patterns and challenges kids ages 8 years and up to perform tricks, shows and expand their imagination, the company said. FyrFlyz, available in a variety of colors, is about 3 in. long and features an on/off switch.

ST. LOUIS and WASHINGTON — A new partnership between Safe Kids USA and Energizer will share information with parents and caregivers about the potential risks of children swallowing coin-sized lithium batteries.