General Merchandise

CARLSBAD, Calif. — Upper Deck will unveil its latest innovation this spring.

New Evolution video trading cards will make their appearance in the 2011 Upper Deck football collection, which will be released April 12.

Four standout gridiron stars comprise the initial unveiling of the Evolution inserts: running back Adrian Peterson, quarterback Tony Romo, wide receiver DeSean Jackson and hard-hitting linebacker Patrick Willis. Each of the booklet-type cards measure in at the same height (3.5 in.) and width (2.5 in.) as a regular trading card, Upper Deck said.

PRINCETON, N.J. — Arm & Hammer's gel laundry detergent is celebrating its first birthday and has invited parents to share messy first birthday moments for a chance to win a dream birthday party for their child.

Arm & Hammer Power Gel is sponsoring a contest where through June 15, parents can upload an unforgettable, messy moment from their child’s first birthday, along with a caption, to PowerGelParty.com.

HUNTERSVILLE, N.C. — Rubbermaid has taken its Easy Find lids to the next level by pairing them with its glass storage containers.

Additional benefits of the Rubbermaid Glass with Easy Find lids line include:

• Oven-safe up to 425 degrees;

• Flex and Seal leak-proof lid that won't tear or break;

• Square shape to maximize space; and

• Superior stain and odor resistance.

MINNEAPOLIS — Target's deal with Lady Gaga may have fallen through, but that doesn't mean the retailer has lost its ability to court the music industry.

Case in point, the company announced Monday that it is partnering with Grammy and Academy Award-winning singer and actress Jennifer Hudson for the exclusive, deluxe edition of her second studio album, "I Remember Me." The deluxe edition, including four additional new songs and bonus video material, will be available only at Target stores nationwide and on Target.com beginning March 22.

CLEVELAND — A greeting card company and a singer-songwriter are celebrating the first anniversary of their partnership with a new line that commemorates spring birthdays, friendship and love.

American Greetings said it is extending its partnership with Taylor Swift with the new Taylor Swift spring collection, which includes 28 designs and features a "handmade" format. In addition to these personal touches, there also are six new music cards featuring several of Taylor's hit songs, including "Love Story," and "You Belong With Me."

HAWTHORNE, N.Y. — A new tomato planter that has gardening enthusiasts looking up now is available at retailers nationwide.

The Topsy Turvy upside-down tomato planter takes on the vertical gardening trend by saving space and time.

How it works: Plant the seedlings, hang the Topsy Turvy planter and water. The process helps avoid such typical gardening frustrations as fungus, harmful pests and labor-intensive garden maintenance, the company said.

Topsy Turvy also offers planters for strawberries, hot peppers and more.

NEW YORK — Rising gas prices will prompt consumers to be more mindful of their spending habits, according to Nielsen projections.

In the United States, Nielsen noted, households could be paying an extra $52.50 with a 50-cent increase in gas prices, $105 with a $1 increase and $210 if prices jump up $2, prompting consumers to tighten their wallets. This will mirror historic trends, which include increased trip compression, more value-conscious shopping alternatives and increased use of coupons, Nielsen said.

ATLANTA — The maker behind such brands as Goody and Sharpie has expanded its board of directors to 12 members.

Newell Rubbermaid said it elected Kevin Conroy, Univision Interactive Media president, to its board. Prior to his position at Univision, Conroy worked as AOL's EVP global products and marketing.