-
Hallmark's brand campaign celebrates everyday life
KANSAS CITY, Mo. — Hallmark wants customers to celebrate life's everyday, unexpected moments through a new tagline and year-round campaign.
The greeting card company's "Life is a Special Occasion" campaign will communicate and engage with consumers year-round. Hallmark said that its recent product innovations, including recordable storybooks, personalized greetings, personalized plates and interactive story buddies, help customers capture those moments that often pass by.
-
P&G, Reckitt Benckiser among 2011 Product of the Year USA award recipients
NEW YORK — The world's largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year's award-winning brands.
At the third annual 2011 Product of the Year USA awards ceremony, Product of the Year unveiled the most innovative products of the year, voted by more than 60,000 American shoppers in a survey conducted by TNS, a custom research agency.