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Harris Interactive: M&M first in brand equity among youth
NEW YORK — Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.
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AG decks the card aisle with LCD-enhanced cards
CLEVELAND — American Greetings is decking card aisles with its LCD-enhanced cards, preloaded with Christmas images or ready to be customized with favorite photos. The four designs feature full-color LCD displays and high-quality audio.
American Greetings was the first to bring LCD technology to greeting cards last year. The patented innovation allows consumers to upload photos into a digital slideshow card. This year, the company has expanded its card selection.