When it comes to tobacco sales, it is all about the angle you are looking from.
For those who remain optimistic about the category, they can point to individual unit sales of nearly $250 billion annually and price points that can hover around $10 a pack. They also can say that while the number of users is down dramatically over the last 20 years, the most loyal cigarette smokers continue to purchase the product at a steady rate and, surveys find, will continue to do so for years to come.