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DSN, Mack Elevation announce new 10X Thought Leadership Forum
The roster of speakers for the Aug. 5 event includes (clockwise from top left): Alex Perez Tenessa, CVS; Bill Bergin, Rite Aid; Doug Stukenborg, former Target executive; Sarah Carberry, Google/YouTube; Brian Owens, Kantar Retail; Larry Levin, IRI; Justin Weigold, Facebook/Instagram; and Alex Hurd, Walmart.
Is your organization aligned with your top customers?
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EY shopper analysis unveils 5 ways to effectively engage Gen Z consumer
MONTREAL - Retailers need to replicate the ease of digital shopping in their brick and mortar stores if they're to successfully engage generation Z shoppers, accoridng to a EY report released Thursday. According to the report, e-commerce fulfills Gen Z's needs, and in order for retailers to be relevant, they must translate that experience in their stores.