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General Merchandise

  • Boppy teams up with Lifetime on breastfeeding show

    GOLDEN, Colo. -- A leading brand in supportive breastfeeding products is partnering with Lifetime Television on a special event to promote the positive effects and benefits of breastfeeding.

  • Brandperx rolls out a 'bump bag' for expectant moms

    NEW ALBANY, Ohio – Brandperx is launching a Bump Bag targeted to expectant moms that will contain some of the most popular brands in drug stores.

    The Bump Bag is the brainchild of Brandperx Co-Founder and President Shauna Garshon and contains a variety of samples, special offers and information hyper-targeted to the mom-to-be. All of the brands in the Brandperx Bump Bag are available in the prenatal/postnatal sections of retailers nationwide.

  • Hallmark honors extraordinary moms this Mother's Day

    KANSAS CITY -- Hallmark Signature is helping celebrate mom with new cards designs that aim to be as extraordinary as she is.

    The brand is launching Hallmark Signature cards for Mother's Day that offer sophisticated designs paired with easy-to-send, simplified messages. The cards are handcrafted and designed with an attention to detail including premium paper stock, rich process like emboss and foil, and high impact embellishments like gems, beads, fabrics and more.

  • New natural cleaning product brand launches at Target

    VANCOUVER -- A new brand is seeking to capitalize on the increasing popularity of natural and non-toxic cleaning products.

  • Rand McNally takes adult coloring to a new level

    SKOKIE, Ill. -- Rand McNally is leveraging the rising popularity of adult coloring books with a brand new book featuring world cities that promises to educate as well as entertain.

    Rand McNally's Beautiful Cities Coloring Book features intricate, ready-to-shade in illustrations of more than 60 of the world's greatest metropolises. Coloring fans will have the opportunity to be whisked away to famous world cities while filling in detailed illustrations of lively street scenes, whimsical maps, culture-inspired patterns, and architectural icons. 

  • Better Life kicks off spring with Target sweepstakes

    ST. LOUIS -- Household product brand Better Life is launching the spring cleaning season with some tips, and an omnichannel sweepstakes with Target.

  • New video kicks off multi-brand Kimberly-Clark partnership

    DALLAS -- Kotex and Poise are kicking off an unprecedented partnership with HelloFlo, an e-commerce company focused on providing products, content and services for women and girls through every life stage.

  • Arm & Hammer innovates in the cat litter aisle

    EWING, N.J. -- One of the most popular household brands in America is targeting cat owners who want cleaner smelling home.

    Church & Dwight Co. Inc., the makers of Arm & Hammer products, is launching new Arm & Hammer Clump & Seal MicroGuard Cat Litter. The new litter has innovative technology that seals and destroys immediate odor and prevents the growth of future bacterial odors.

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