Gillette, Xbox come together for Gillette P1 Program

Gillette is bringing a new experience to gamers and fans of its products following an announced partnership with Xbox and Forza Motorsport.

The companies are coming together to offer an integrated experience that includes custom in-game content for players, and formally introducing the Gillette P1 Program. 

Through this initiative, gamers are invited to unlock a three-day Xbox Game Pass Ultimate membership with the purchase of a GilletteLabs razor. 

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“We are thrilled to partner with Xbox and Forza Motorsport by offering this unique experience for gamers to engage. Through this program, we have an authentic way to connect with millions of gaming fans around the world, every day,” explains Daniel Ordoñez, vice president Gillette Global Brand Franchise. “As a brand, it’s important for us to remain relevant and help gamers play sharp and feel sharp. We are excited to provide new offerings, smooth experiences and innovative solutions throughout the year and keep our consumers and fans looking and feeling good with the technical precision of our products.”

In addition, the Gillette P1 Program will also offer a suite of tutorial videos from expert drivers and influencers that gives gamers everything they need to know in 30 days to sharpen their skills on the racetrack, the companies said. 

The Gillette and Xbox partnership with Forza Motorsport is available now and will run through Aug. 31, 2024.