Hair

Manic Panic added electric pink pussycat to its High Voltage Semi-Permanent Hair Color Creams collection.

Mindy McKnight, known for her Cute Girls Hairstyles YouTube channel, partnered with Maesa Group to launch Hairitage by Mindy McKnight.

Manic Panic’s Wet Line consists of two shampoos and a color safe conditioner that works to prepare hair for coloring and prevent fading, the company said.

Products span across four benefit spaces that impact a non-wash day and revitalize hair, the company said.

YouCam Makeup debuted a virtual hair color try-on experience at Sally Beauty that allows consumers to experiment with their hair color.

SheaMoisture’s Cannabis Sativa (Hemp) Seed Oil Lush Length collection aims to prevent breakage, and improve hair and scalp health, the company said.

“Jersey Shore” star DJ Pauly D, who is partnering with göt2b on limited edition products, will also serve as a brand ambassador.

YouCam Makeup partnered with Aveda on an augmented reality hair color try-on experience that can be accessed via mobile phones and web e-commerce channels.