Hair

“Jersey Shore” star DJ Pauly D, who is partnering with göt2b on limited edition products, will also serve as a brand ambassador.

YouCam Makeup partnered with Aveda on an augmented reality hair color try-on experience that can be accessed via mobile phones and web e-commerce channels.

The Petal Fresh Hair Resq Follicle Stimulator contains peptides and proteins to naturally address thinning hair, the company said.

Cantu Beauty added brushes, satin scarves, bows, bonnets and headwrap accessories to its portfolio.

Overtone added the ginger, chocolate brown and golden brown shades to its semi-permanent Coloring Conditioner and Daily Conditioner lines.

Ingredients consumers can expect to find in Urban Hydration products include coconut oil, argan oil, lemon, vanilla and vitamin B, the company said.

Herbal Essences is expanding its use of tactile markings, and working with Amazon’s Alexa and the Be My Eyes app, to help simplify hair care for those with low to no vision.

The Remedy for Fine Hair Colorless Hair Mask looks to add hydration to fine hair without weighing it down.