L’Oréal Paris’ #StopWaiting campaign celebrates the launch of its new Elvive Total Repair 5 Rapid Reviver, Elvive Extraordinary Oil Rapid Reviver and Elvive Color Vibrancy Rapid Reviver.
Clairol's new Natural Instincts Demi-Permanent collection features a formula that is made with 80% naturally-derived ingredients, has no added parabens and comes in eco-friendly packaging.
Starring actress’ Courtney Cox, Julianne Moore and Amber Heard, the #OwningIt campaign encourages women to own, celebrate and be proud of their personal achievements.
SheaMoisture’s Coconut Custard Make It Last Wash N’ Go collection helps a range of hair textures — from 3A to 4C — achieve a defined style that is long-lasting, the company said.
John Frieda's Day 2 Revival collection, which was debuted with the help of brand ambassador Camila Mendes, is formulated to bring unwashed second-day hair back to life.
Changing consumer desires are driving changes in how retailers and suppliers approach the hair care category — with the multicultural and on-trend products taking precedent.
The “Feel More Like You” program is meant to help patients with cancer and their caregivers manage the physical effects of undergoing cancer treatment.