A recent survey of retailers, manufacturers and service providers in the beauty category has indicated that current category performance, merchandising execution and retail reinvention are indicators of future growth.
Pantene will host an immersive on-site activation at the Coachella Valley Music and Arts Festival that will offer visitors a chance to play, shape and style their looks at styling stations.
Prell announced the relaunch of its Clean Rinse Conditioner, which is formulated for all hair types, and pairs well with the brand's Classic Clean Shampoo.
L’Oréal Paris’ #StopWaiting campaign celebrates the launch of its new Elvive Total Repair 5 Rapid Reviver, Elvive Extraordinary Oil Rapid Reviver and Elvive Color Vibrancy Rapid Reviver.
Clairol's new Natural Instincts Demi-Permanent collection features a formula that is made with 80% naturally-derived ingredients, has no added parabens and comes in eco-friendly packaging.
Starring actress’ Courtney Cox, Julianne Moore and Amber Heard, the #OwningIt campaign encourages women to own, celebrate and be proud of their personal achievements.
SheaMoisture’s Coconut Custard Make It Last Wash N’ Go collection helps a range of hair textures — from 3A to 4C — achieve a defined style that is long-lasting, the company said.
