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SheaMoisture introduces skin and hair care line
NEW YORK — SheaMoisture’s new Dragon’s Blood & Coffee Cherry skin and hair care collection features Dragon’s Blood, aka Sangre de Drago, a resinous sap sourced from the Peruvian Amazon.
According to the manufacturer, when applied topically, the sap dries quickly to form a protective barrier, much like a second skin, to shield skin from daily stressors, as well as revive it. Applied to hair, it coats the strands, adding density and volume, making it look fuller and thicker without the inclusion of synthetic ingredients, SheaMoisture added.
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Beauty app-splosion
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.
(To view the full Beauty Trends Report, click here.)
L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.