Hair

Hair care products from Henkel’s Schwarzkopf, SoCozy and Mane Choice offer new ways to consumers to style their tresses.

Consumers are looking to hydrate, protect and strengthen their hair with wholesome ingredients that contain few or no chemicals

The product's new formula teams damage blocking technology with a hair dye molecule, ME+, to create an allergy gentle formula that conditions in every step, the company said.

New to the line is the ORS Edge Control Hair Gel and the ORS Olive Oil Nourishing Sheen Spray, which contain coconut oil and almond oil as ingredients.

The second phase of the line's Comeback campaign focuses on dry and undernourished hair and will feature the "Havana" singer in social, digital and print advertisements.

The Style My Hair app allows users to try on various shades of hair colors such as blonde, brunette, and purple to see what they would like in real time.

The U.S. freeskier will be featured in the brand’s Shoulders of Greatness campaign, which highlights all of the things people can carry on their shoulder — pride, pressure, expectations — and how it serves as motivator them to overcome presented challenges.

The latest product launches from Bröö continue to feature beer as a key ingredient, this time in two the launch of an additional two shampoo bars.