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Hair

  • L’Oréal USA makes progress on its sustainability goals

    NEW YORK — L’Oréal USA on Wednesday shared the progress it has made in its sustainability efforts, Sharing Beauty for All.

    The achievements include 100% renewable electricity for its U.S. manufacturing, an 84% reduction in carbon emissions and a slashing its water usage 52%. Additionally, the company’s waste per finished product has been reduced by 43%, as it simultaneously makes improvements in package design.

  • Unilever, Suave’s fake brand launch shows quality doesn’t have to be pricey

    ENGLEWOOD CLIFFS, N.J. — Unilever’s Suave brand on Wednesday unveiled its latest marketing effort to highlight the results that users of Suave Professional get at an affordable price point. The campaign video features beauty influencers who were sent the fake brand evaus — actually just Suave Professionals — to try for two weeks, and captures their reaction to realizing they had been using Suave the whole time.

  • Asian influence: Korean beauty is the next big thing stocking drug stores’ shelves

    Drug chains are editing existing product assortments to clear more space for up-and-coming brands that court back shoppers who may have migrated to specialty stores. Several categories are heating things up in the beauty aisles, especially Korean beauty. Kline research reveals the category is growing at a 30% annual clip, and chains are seeking the right items to introduce more shoppers to the innovative and effective Korean entries.

  • J.C. Penney revamps beauty service offering

    PLANO, Texas — J.C. Penney extending its commitment to beauty and related services.

    The retailer said Monday that 50 additional salon locations will be rebranded to The Salon by Instyle this year, as the company continues to revamp its 750 salons nationwide.

    Key design elements of the new concept include updated graphics, photography that highlights hair trends, accent lighting, modern fixtures and sleek furniture. Each salon offers an array of services from haircuts to hair treatments to extensions.

  • New SheaMoisture Beauty Hack puts focus on personalization, ingredient transparency

    NEW YORK — Sundial Brands’ Shea Moisture is looking to reach beauty shoppers looking for personalization with its latest launch. The new SheaMoisture Beauty Hack, currently available only at Ulta, is a three-step system that allows consumers to customize their hair, body and facial care routines.

  • Coty announces strategic partnership with Burberry Beauty

  • Pantene’s new Gold Series, campaign assert ‘all strong hair is beatiful’

  • Jessica Alba’s Honest Beauty hits mass with Target launch

    MINNEAPOLIS — Target has been selling Jessica Alba’s Honest Co. household, personal care and baby products for several years, but now the retailer’s beauty aisle will be is the site of Honest Beauty's is launching its beauty line through the retailer for its first mass-market retail launch. Alba made the announcement in a blog post for Target’s A Bullseye View blog. 
     
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