Hair

For all the clamor and controversy over being “cruelty-free,” little attention is paid to the animal derivatives used in the products themselves. There is a small but growing band of thought leaders — brands, bloggers and activists — who are determined to raise awareness and create a market for those who want to lessen the environmental impact of animal agriculture by offering vegan beauty products.

NEW YORK — Coty’s Clairol Brand is entering a new color category with the launch of its Color Crave Hair Makeup. The washable hair makeup is designed with 3-D crystals that allow users of all hair colors and textures to play with metallic color looks.

Having a baby changes everything — including shopping behavior, according to new insights from pregnancy and parenting resource BabyCenter, a Johnson & Johnson company. The company’s “2017 Skincare and Bathtime Study,” shared exclusively with Drug Store News, points to lasting changes that new parents undergo in terms of what they look for from their personal care products once they have children, as well as the top factors influencing their buying decisions.

A slew of at-home spa devices offer drug store retailers the opportunity to build incremental sales — while giving shoppers the chance to pamper themselves privately. Although visits to medical spas are up, not all women can spare the time or money for frequent visits. That’s fueled growth of the do-it-yourself gadget business. Today, chains can sell LED lights to fight acne or wrinkles, or to spur follicle growth — and they can do so even at price tags approaching $100.

LAS VEGAS — ECRM recently announced the winners and runners-up of the Drug Store News/ECRM Buyers Choice Awards from ECRM’s Hair Care and Multicultural EPPS and the Skin, Bath, Cosmetics and Fragrance EPPS, both of which took place between June 4 and June 8 at the Red Rock Casino, Resort and Spa here.

Today’s consumers want CPG companies to do things that impact the world, and to be part of brands that make the world better. Ignoring this new emphasis and continuing to focus on product itself will only lead to a loss of market share.