Hair

L'Oréal Paris is looking to 2018 and beyond by revealing the brand’s first ever Hair Colors of the Year. The New York-based company has named Rose Blonde and Smokey Grays as the inaugural shades, and in addition will launch two new products to help consumers achieve these looks from the very comfort of their homes.  

AMITYVILLE, N.Y. — Shea Moisture has unveiled the latest addition to its collection. The new Jojoba Oil and Ucuuba Butter collection for Protective Styling is aimed at preserving the health, texture and length of natural hair while containing no mineral oils, parabens, phthalates, propylene glycol or sulfates, the company said.  

DÜSSELDORF, Germany — The company announced an agreement to acquire Zotos International, the North American hair professional business of Shiseido. Included in the $485 million deal are such brands as Joico and Zotos Professional.

In just the past few months, Walmart announced plans for a naturally positioned color cosmetics line called Found. CVS has pumped in more than 2,000 natural, organic and naturally inspired items, such as Organic Doctor and Burt’s Bees cosmetics into 3,000 doors. And earlier this year, Target substantially built out its natural assortment and dubbed natural skin care as a business contributing double-digit percentage sales lifts.  

SAN FRANCISCO — Men’s grooming company Every Man Jack is expanding its line of hair styling products. The brand this week launched its clay and grooming Paste, joining its pomade and fiber cream products.

KEASBEY, N.J. — ShopRite on Tuesday partnered with Pantene for its Care Beyond Hair Tour, exclusively at ShopRite, to donate hair and raise funds for Pantene Beautiful Lengths Fund, a program created in partnership with the American Cancer Society to provide free, real-hair wigs to women who have lost their hair due to cancer treatment.

TORONTO — With the launch of Apple’s iOS 11 coming in the next couple weeks, augmented reality technology company ModiFace is debuting a new way for hair color brands to let customers test out potential looks. Once iOS 11 launches, ModiFace’s Hair Color app will feature a live video-based hair tracking and color simulation feature.

AMITYVILLE, N.Y. — Skin care and hair care company Sundial Brands on Monday announced its debut on Black Enterprise Magazine’s BE 100s List as the tenth largest black-owned business in America. With a national reach of 35,000 major retailers, an increasing focus on its global strategy and a continual emphasis on new innovations, Sundial is also the only beauty and personal care manufacturer to make this year’s list.