Hair

The U.S. freeskier will be featured in the brand’s Shoulders of Greatness campaign, which highlights all of the things people can carry on their shoulder — pride, pressure, expectations — and how it serves as motivator them to overcome presented challenges.

The latest product launches from Bröö continue to feature beer as a key ingredient, this time in two the launch of an additional two shampoo bars.

Standing out in a crowd.

That is pretty difficult when it comes to the natural products segment among HBC brands. With the category growing at steady double-digit rates for at least the last five years, a large number of suppliers have entered the market, all hoping to grab their fair share of this burgeoning segment.

L'Oréal Professionnel made a huge announcement with followers on social media. The hair care line revealed that it signed British writer and designer Alexa Chung to be the face of its Color Me French Parisian Nudes hair color collection and the Pro Fiber line.

Beauty company Kao USA is building up its salon division with its latest acquisition. The company will be acquiring Oribe Hair Care from Luxury Brand Partners and onboarding Oribe Hair Care co-founder and co-president Daniel Kaner as the president of the newly acquired entity, Cincinnati-based Kao said.

Creme of Nature is releasing seven new styling products within its Certified Natural Coconut Milk Collection. The line which is infused with coconut oil is designed to moisturize and protect hair, provide nourishment from roots to ends and aid in detangling dry, lifeless curls, the company said.