Hair

Standing out in a crowd.

That is pretty difficult when it comes to the natural products segment among HBC brands. With the category growing at steady double-digit rates for at least the last five years, a large number of suppliers have entered the market, all hoping to grab their fair share of this burgeoning segment.

L'Oréal Professionnel made a huge announcement with followers on social media. The hair care line revealed that it signed British writer and designer Alexa Chung to be the face of its Color Me French Parisian Nudes hair color collection and the Pro Fiber line.

Beauty company Kao USA is building up its salon division with its latest acquisition. The company will be acquiring Oribe Hair Care from Luxury Brand Partners and onboarding Oribe Hair Care co-founder and co-president Daniel Kaner as the president of the newly acquired entity, Cincinnati-based Kao said.

Creme of Nature is releasing seven new styling products within its Certified Natural Coconut Milk Collection. The line which is infused with coconut oil is designed to moisturize and protect hair, provide nourishment from roots to ends and aid in detangling dry, lifeless curls, the company said.

SheaMoisture has found a way to help consumers maintain hair length in a healthy way that elongates shrinkage-prone tresses. The new Red Palm Oil & Cocoa Butter collection detangles, defines, moisturizes, lengthens and blocks humidity, the Sundial-owned company said.

In a new report released by HairRx in which 1,000 women between the ages of 30 to 60 years old were surveyed, it appears that hair overwhelmingly influences the way middle-aged women feel about themselves. In the study titled, HairRx Middle-Aged Hair Care Report, nearly 80% of those who participated admitted to having their personal outlook influenced by their hair.

L'Oréal Paris is looking to 2018 and beyond by revealing the brand’s first ever Hair Colors of the Year. The New York-based company has named Rose Blonde and Smokey Grays as the inaugural shades, and in addition will launch two new products to help consumers achieve these looks from the very comfort of their homes.