Hair

EL PASO, Texas -- Helen of Troy is launching a new, innovative hair dryer that aims to help consumers achieve their desired hair style with speed and ease.

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

NEW YORK -- A popular men's skin care brand is looking to expand distribution following a sustained period of brand growth with leading retailers.

Bulldog is currently exploring new distribution options across America. Earlier in 2016 Bulldog signed a major deal to put their line of award-winning products into more than
2,000 Walgreens stores nationwide. The deal saw Bulldog launch a five product line-up that included three new items and two best sellers into Walgreens stores around the country.

If anyone can attest to the need for the current rash of hair care products for women with curls, it is Michelle Breyer.

Drug Store News caught up with Phillip Dritsas, SVP, General Manager Consumer Division & Specialty Markets for Mission Pharmacal, to talk about its new product for fighting head lice, and what attendees should expect to see from the Dr. Smith’s brand and Mission Pharmacal at NACDS TSE.

DSN: What new consumer products are being introduced by Mission Pharmacal?

NEW YORK — The popularity of the movie “Frozen” ignited a braid craze. But how was David Shapiro supposed to get the plaited look for his 3-year-old daughter Hunter, who has a head of springy corkscrews? He is one of many men who have attended braiding courses taught by hair guru Cozy Friedman in her New York salons. The biggest demand comes from those who have to create the looks on offspring with curly or coiled hair.

Social media has given a face, and quantified, just how many individuals are hungry for products that are made specifically with them in mind, and this social revolution is forcing the beauty industry to make changes faster than ever before. (Allure)

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.