Hair

NEW YORK -- Elizabeth Arden is celebrating strong women with a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder.

The campaign is part of the company's digital reboot, which aims to provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand's rich and storied New York-centric heritage.

SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

NEW YORK -- The John Frieda hair care team is aligning with bestselling surf brand Billabong for a partnership that's made for beach devotees.

CALGARY -- Eco-luxury beauty company Plume has launched the first ever, all-natural lash and brow enhancement serum.

Plume says its serum promotes growth and fullness of lashes and brows using 100 percent natural, non-toxic ingredients without chemicals.

A safe and very effective alternative to pharmaceutical lash and brow growth products on the market, Plume says it has responded to the growing need for all-natural beauty products. 

The confluence of two trends — products for textured hair and natural formulas — has put a lift in hair care sales. With the exception of styling products and hair colors, all other hair care categories are showing sales that are on the upswing. While some of that positive traction comes from new launches, a great deal is attributed to fresh merchandising and marketing campaigns.

BOULDER, Colo. — Hain Celestial worked with brand agency CBX to rework its Avalon Organics brand and freshen its positioning. Avalon Organics got its start back when organic personal care products were primarily purchased by well-educated, high-income females in their 30s or 40s with children, noted Gregg Lipman, managing partner at CBX. “Avalon Organics earned a reputation for offering the highest possible quality personal care products,” he said.

MANCHESTER, U.K. — Aspire Brands sold Bonne Bell and Lip Smacker last year and now has unveiled what it has been up to since then. The company launched ShampYou at Ulta Beauty. Thirteen different items can be blended together to make 144 different combinations as consumers pick and choose scents and benefits that best suit their preferences and hair types.