Hair

NEW YORK -- The John Frieda hair care team is aligning with bestselling surf brand Billabong for a partnership that's made for beach devotees.

CALGARY -- Eco-luxury beauty company Plume has launched the first ever, all-natural lash and brow enhancement serum.

Plume says its serum promotes growth and fullness of lashes and brows using 100 percent natural, non-toxic ingredients without chemicals.

A safe and very effective alternative to pharmaceutical lash and brow growth products on the market, Plume says it has responded to the growing need for all-natural beauty products. 

BOULDER, Colo. — Hain Celestial worked with brand agency CBX to rework its Avalon Organics brand and freshen its positioning. Avalon Organics got its start back when organic personal care products were primarily purchased by well-educated, high-income females in their 30s or 40s with children, noted Gregg Lipman, managing partner at CBX. “Avalon Organics earned a reputation for offering the highest possible quality personal care products,” he said.

MANCHESTER, U.K. — Aspire Brands sold Bonne Bell and Lip Smacker last year and now has unveiled what it has been up to since then. The company launched ShampYou at Ulta Beauty. Thirteen different items can be blended together to make 144 different combinations as consumers pick and choose scents and benefits that best suit their preferences and hair types.

The confluence of two trends — products for textured hair and natural formulas — has put a lift in hair care sales. With the exception of styling products and hair colors, all other hair care categories are showing sales that are on the upswing. While some of that positive traction comes from new launches, a great deal is attributed to fresh merchandising and marketing campaigns.

NEW YORK -- Yes To hair products has launched two new brand extensions to appeal to the rising number of consumers looking for natural products for their hair.

The company announced it has launched Yes To Coconut Ultra Moisture and Scalp Relief Tea Tree & Sage Oil Shampoos and Conditioners. The products are free of parabens, SLS and silicones and have natural ingredients to nourish, protect and repair hair.

GLENDALE HEIGHTS, Ill. -- Hot new men's beauty brand Beard Guyz is expanding its distribution to several drug stores and mass retailers. 

The brand recently announced that Beard Guyz products are now available at Walgreens, Meijer, Target, Giant Food and other retailers nationwide.

Universal Beauty Products launched the Beard Guyz brand of men’s products last year, and consumer response to the brand has been positive and growing.

NEW YORK -- A new brand is looking to revolutionize the at-home hair color category.

DpHUE announced it has launched a salon-quality line of at-home hair color and hair care products at more than 850 Ulta Beauty stores nationwode.

DpHUE was founded in 2011 by Donna Pohlad on the premise that current options for at-home hair color were not meeting the needs of today's busy consumer.