Hair

NEW YORK — Hair care brand TRESemmé has expanded its portfolio with the new Platinum Strength and Keratin Smooth collections.

The new TRESemmé Platinum Strength Collection is a line of hair care products developed to fortify and strengthen hair, repairing up to two years of damage in five uses, the company stated. The collection includes Platinum Strength Strengthening Shampoo and Conditioner, Renewing Deep Conditioning Treatment and Strengthening Heat Protect Spray.

CHICAGO — Balding men will give up just about anything to get their hair back, according to a recent survey out of the International Society of Hair Restoration Surgery — including that monster 60-in. LCD HDTV bought for this year's airing of the 49ers versus the Ravens. Of the 2,338 men with male pattern hair loss polled, more than 56% said they would be willing to give up something they owned in exchange for more hair. But they might not have to go as far as getting surgery with the launch of Lifes2good Natural Healthcare's Viviscal Man.

EL PASO, Texas — Vidal Sassoon has launched a new line of hair styling tools, the company announced last week.

The new line of Vidal Sassoon Pro Series hair tools offers innovative technology and was designed with precision so that women can easily achieve the look they want in order to project their best self. This line consists of a variety of styling tools that help protect color, smooth hair without frizz and add volume with shine.

The new Vidal Sassoon Pro Series includes:

When it comes to beauty — especially skin care and hair care — there’s no denying that African-Americans represent a tremendous opportunity for manufacturers and retailers.


NEW YORK — Epilady USA has collaborated with Sharper Image to develop an all-in-one Sharper Image Total Body Hair Removal System and is set to launch a new Sharper Image Bikini Trimmer in the near future, the company has announced.

CINCINNATI — During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep education on how to get hair as prolific as Polamalu’s.

NEW YORK — British celebrity hair stylist Lee Stafford has brought his line of hair care products to the United States. The collection, which is housed in signature bright pink packaging, now is available at Duane Reade locations throughout New York City and at Ulta locations nationwide.

ENGLEWOOD CLIFFS, N.J. — Unilever is taking what it considers to be a breakthrough approach to hair care — by focusing on the scalp, rather than the ends — with its Clear Scalp and Hair Therapy line that hit North America in May. Already found in more than 40 markets around the world, Clear is Unilever’s fastest-growing hair brand, the company stated. Now formulated for the North American consumer, the Clear Scalp and Hair Therapy collection includes customized product ranges for women, men and African-American women.