Hair

EL PASO, Texas — Vidal Sassoon has launched a new line of hair styling tools, the company announced last week.

The new line of Vidal Sassoon Pro Series hair tools offers innovative technology and was designed with precision so that women can easily achieve the look they want in order to project their best self. This line consists of a variety of styling tools that help protect color, smooth hair without frizz and add volume with shine.

The new Vidal Sassoon Pro Series includes:

When it comes to beauty — especially skin care and hair care — there’s no denying that African-Americans represent a tremendous opportunity for manufacturers and retailers.


NEW YORK — Epilady USA has collaborated with Sharper Image to develop an all-in-one Sharper Image Total Body Hair Removal System and is set to launch a new Sharper Image Bikini Trimmer in the near future, the company has announced.

CINCINNATI — During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep education on how to get hair as prolific as Polamalu’s.

NEW YORK — British celebrity hair stylist Lee Stafford has brought his line of hair care products to the United States. The collection, which is housed in signature bright pink packaging, now is available at Duane Reade locations throughout New York City and at Ulta locations nationwide.

SUPPLIER NEWS — Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated. Finesse Color Lock products have a suggested retail price of $3.99. The line includes a Color Lock mousse and hair spray.


ENGLEWOOD CLIFFS, N.J. — Unilever is taking what it considers to be a breakthrough approach to hair care — by focusing on the scalp, rather than the ends — with its Clear Scalp and Hair Therapy line that hit North America in May. Already found in more than 40 markets around the world, Clear is Unilever’s fastest-growing hair brand, the company stated. Now formulated for the North American consumer, the Clear Scalp and Hair Therapy collection includes customized product ranges for women, men and African-American women.

NEW YORK — Unilever has tapped model, producer, television host and designer Heidi Klum to help launch its new Clear Scalp and Hair Beauty Therapy line of nourishing shampoos and conditioners. Klum will star in the 360-brand campaign including TV, print and digital, beginning in May.