Hair

TORONTO — Curly Hair Solutions has introduced a nonchemical curl styling hair relaxer product that prevents curls from shrinking.

Extenzz allows users to manipulate their curls into looser, well-defined, frizz free curls without the look and feel of heavy oils, the company said.

Extenzz is available in 2-oz., 8-oz., and 33.8-oz. bottles at stores and salons across North America.

NEW YORK — Strength of Nature's ethnic hair care brand, Beautiful Textures, is launching in late fall its new hair care collection for those with curly, wavy, kinky-coily or frizzy hair.

The collection includes:

• Intense Moisture Tangle Taming shampoo and leave-in conditioner ($6.29 each);

• A Rapid Repair Deep conditioner, Curl Control Defining Pudding, Moisture Butter Whipped Curl Crème and Shine & Silken Growth oil ($6.49 each); and

LOS ANGELES — Ethnic hair care brand Curls has announced that its hair care collection is now available at Walgreens, Rite Aid and Sally’s Beauty.

The Curls line contains all-natural ingredients and is free of sulfates, parabens, minerals or petroleum oils.

The products available include:

CINCINNATI — Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo. This two-step system, which will be available at retail in September, includes a skin guarding balm pretreatment to prepare skin for hair removal and a water-based hair removal cream. The suggested retail price is $24.99.


According to a 2010 Olay global survey, 85% of women occasionally remove facial hair, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.


Sales of hair coloring rose more than 5% to $1.08 billion at food, drug and mass (excluding Walmart) for the 52 weeks ended June 12, according to SymphonyIRI Group.


During that period, women’s hair coloring rose close to 6% to $943.7 million, while men’s hair coloring rose 1.4% to $140.7 million.


NEW YORK — Sally Hershberger Professional Hair Care is launching in August its new Hyper Hydration Super Argan Serum at Ulta and at select Duane Reade and Ricky's NYC locations.

This treatment penetrates the hair to deliver instantly smooth and defined frizz-free style without weight or residue, the company stated. This multipurpose serum can be used to fight frizz, smooth hair, protect again sun damage and even as a deep-condition treatment to hydrate dry hair. 

NEW YORK — Lexington has received clearance from the Food and Drug Administration for marketing the HairMax LaserComb Lux 9 to treat female pattern hair loss, the manufacturer has announced.

NEW YORK — Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.