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Creme of Nature creates new plant-derived relaxer system
JACKSONVILLE, Fla. — Hair care manufacturer Creme of Nature has announced that it is launching Straight from Eden, a new relaxer system that utilizes a straightening creme that is 100% derived from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage. The product will be in stores beginning this month.
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BB creams ... for hair?
DENVER — Following the BB cream craze in the face makeup category, these multitasking beauty balms are hitting the hair care aisle.
One of the newer entrants is Mineral Fusion, which has four formulations of beauty balms: Curl Care, Hair Repair, Vibrant Shine and Volumizing. The leave-in formula is infused with anti-aging botanicals and minerals to revitalize and strengthen hair follicles. The beauty balms are priced at $12.99 each.