HEALTH

NEW YORK The Council for Responsible Nutrition has been fighting the good fight for supplements on three fronts: legislative, regulatory and, perhaps most important, consumer. And this is only the latest example.

NEW YORK If there was any doubt as to the value CVS Caremark places on personalized medicine, that doubt no longer should exist.

Clearly, the company believes that one area its PBM can create real value for payers is within pharmacogenomics or personalized medicine. Not only has CVS Caremark tapped Per Lofberg, co-founder of genetic benefit management company Generation Health, to serve as the PBM president, but it also has upped its stake in Generation Health.

With all of the concern over the proper dosing of pediatric medicines, McNeil Consumer has introduced a new "Perfect Measure" individualized dosing spoon with its Children's Benadryl allergy reliever.