The equity research firm’s survey of more than 1,200 shoppers found that sizeable amount of shoppers — many of whom said they or a household member were experiencing flu-like symptoms — turned first to the OTC aisle.
The Vancouver, Wash.-based brand has created a new campaign, inspired by its love of the outdoors, that highlights its mission of “Health, made happy.”
Poise partnered with actress Busy Philipps on the “Takes Poise” campaign, which looks to spark honest conversations to help demystify leaks, the company said.