HEALTH

Reaching, retaining NGM consumers
What can retailers do to create a better proposition for the New General Market? Where are the opportunities? How can retailers and brands work together to cultivate New General Market consumers and foster their success? How can they innovate with purpose and meaning with the common goal of connecting with the New General Market consumer?
What’s next for the New General Market
There are lots of bad reasons to start a company. But there is only one good reason. To change the world. The best brands operate with purpose, and it’s about much more than the bottom line.

That was the key idea behind the third annual New General Market Summit, held April 4 in Minneapolis. Co-produced by Drug Store News and Mack Elevation, the event attracted a number of leading global and emerging brands from the world of health and beauty.

Ansell takes Skyn brand experience to next level via Amazon Alexa

ISELIN, N.J. — Ansell on Monday launched an exclusive skill via Amazon Alexa, "Set the Mood." The skill will play a role in Skyn's "Feel Everything" campaign, which is designed to highlight the sensitivity of the non-latex polyisoprene condom by activating experiences designed to heighten all five senses.
Protein continues to build strength

Protein bars have been flying off the shelves in mass outlets lately. Sales of nutritional bars were up 3.4% to $2.4 billion for the 52 weeks ended April 16, according to IRI across total U.S. multi-outlets.
Supplementing the bottom line

Supplements are providing the perfect complement to drug store retailers’ bottom lines. Including meal replacement bars, energy shots, protein shakes and diet aids, sales of dietary supplements and nutrition-packed products across the supplement aisle continued to grow at a healthy 4.7% clip with more than $13.4 billion in sales across total U.S. multi-outlets for the 52 weeks ended April 16, according to the latest IRI data.
Sales in mass, food channels outpace drug

The combined one- and two-letter vitamins and vitamin, herbal and mineral supplement categories saw an all outlet (total U.S.) growth of 3% for the last 12 months versus the year-ago period, yet the food channel delivered gains of 4% while the drug channel lagged at 2%. Key drivers in drug were VHMS (up 3.4%), followed by one- and two-letter vitamins (up 2.7%). In the food channel, multivitamins gained just 2%, while both VHMS and one- and two-letter vitamins increased 4% and 5%, respectively. (Figure 1)
CRN’s Supplement OWL goes live

One year after the project was formally announced, the Council for Responsible Nutrition’s Supplement OWL initiative became a reality this spring when the online product registry went live. A resource for regulators, retailers and the industry, the OWL is an industry-wide, self-regulatory initiative that will help create a rich and more complete picture of the marketplace, and can be accessed by anyone.
LifeScan ups its diabetes app game

CHESTERBROOK, Pa. — The new OneTouch Reveal mobile app, introduced Friday at the 77th Scientific Sessions of the American Diabetes Association, includes several user-inspired features — including blood sugar and activity timelines transformed into quick visual snapshots — that allows people to see their results and connect their actions with trends.
Nature's Bounty Co. promotes vegan Pure Protein Super Food
House Energy and Commerce Committee helps pave way toward OTC hearing aids

WASHINGTON — The House Energy and Commerce Committee on Wednesday helped pave the way forward toward a non-prescription hearing aid category by incorporating amendments specifically addresssing the new OTC category to the FDA Reauthorization Act (FDARA) of 2017, which will re-up FDA's user fee programs.