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Disruptive packaging innovation drives growth of Performix Iridium line
OAK BROOK, Ill. — TricorBraun helped disrupt the sports nutrition category with the launch of a "square" Peformix Iridium line of workout supplements. The line featured a packaging upgrade to what was on the market — a square tub vs. the standard industry round tub.
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NPA: Congress asks Institute of Medicine to investigate expanding WIC access to vitamins
WASHINGTON — The Natural Products Association commended the U.S. House on Thursday for urging the Institute of Medicine to investigate expanding access to vitamins for low-income mothers and children. The provision is included in the House Agriculture Committee's FY 2017 appropriations bill report.