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Truth Initiative, Mayo Clinic introduce new smoking cessation program
WASHINGTON — Truth Initiative, in collaboration with Mayo Clinic, on Thursday announced the EX Program, a quit-smoking program designed for employers, health systems and health plans to offer to their employees and members. The fully digital program expands upon EX, the consumer platform launched in 2008 that has helped more than 800,000 smokers. Research shows that following the EX plan quadruples a smoker's chance of quitting.