HEALTH

RLA Collective OTC marketing campaigns recognized for excellence
Flu activity drops from a high of 5.2%, CDC reports
ATLANTA — The 2016/2017 influenza season has peaked. Influenza activity decreased slightly but remained elevated in the United States for the week ended Feb. 18, the Centers for Disease Control and Prevention reported Friday.

Influenza-like activity reported through the U.S. Outpatient Influenza-like Illness Surveillance Network dropped from 5.2% patient visits attributed to influenza-like illness nationwide to 4.8% for the week. The national baseline is 2.2%.

European OTC sleep apnea therapy earns Frost & Sullivan distinction

LONDON — Based on its recent analysis of the sleep apnea therapy market, Frost & Sullivan on Wednesday recognized SnooZeal with the 2017 European New Product Innovation Award.
New Rainbow Light Vibrance multivitamin line targets millennials

SUNRISE, Fla. — Rainbow Light on Wednesday launched Rainbow Light Vibrance, a new premium line of non-GMO Project Verified multivitamins, specifically formulated with a foundation of organic fruits and vegetables to meet the unique health needs of millennials.
FDA shuts down Louisiana company for selling adulterated supplements

SILVER SPRING, Md.— U.S. District Judge Robert G. James for the U.S. District Court for the Western District of Louisiana last week entered a consent decree of permanent injunction against Pick and Pay/Cili Minerals, and its owner, Anton Botha, for unlawfully manufacturing and distributing unapproved new drugs, misbranded drugs, adulterated dietary supplements and misbranded dietary supplements.
Walgreens Flu Index tracks latest flu activity gains across South Atlantic states

DEERFIELD, Ill.— Parts of the South Atlantic are heating up in terms of flu, according to the latest Walgreens Flu Index heat map released Wednesday. Significant flu activity gains are being reported across North Carolina, Maryland and Virginia, Walgreens noted.

By market, the top 10 regions experiencing flu activity gains for the week of Feb. 19 are:
CareZips provide caregivers optimal solution for addressing incontinence
VIDEO: DSN 18th Annual Industry Issues Summit

Some 275 retail and CPG executives descended on the New York Athletic Club in December to talk about the future role the industry can play in chronic care management, how companies can embrace technology to better serve customers and patients and where the industry is headed at the 18th annual DSN Industry Issues Summit.
HRG's Dave Wendland shares marketing best-practices at CDMA

WAUKESHA, Wis. — Dave Wendland of Hamacher Resource Group will present, “Marketing at Shelf: The Last 100 Feet,” at the Chain Drug Marketing Association’s Annual Trade Expo in Las Vegas on Tuesday. The session will concentrate on the front-end opportunity and how drug store owners and managers need to focus on shelf strategy and retail execution to viably compete in the age of “see it, buy it” consumer activity.
CDC: Still time to get flu shot as ILI reaches 5.2%

ATLANTA — Based on early data, the Centers for Disease Control and Prevention last week reported that flu vaccines this season are reducing a vaccinated person’s risk of getting sick and having to go to the doctor because of flu by about half (48%). The agency also reported that there are still weeks to go during the current flu season.