HEALTH

Millennials making big impact on dietary supplement category sales
Perhaps because of their parents and grandparents, millennials are taking a shine to the use of dietary supplements as a strategy toward being healthier, according to the 2016 Consumer Survey on Dietary Supplements conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition. Overall, as many as 170 million U.S. adults, or 71% of the population, take dietary supplements.
Supplements target new millennial moms
There is perhaps a latent opportunity for retailers to create a new destination center out of three existing categories that would appeal to a new millennial mom — products boosting preconception health; products supporting a pregnant woman’s health; and products supporting lactation and breast feeding following her pregnancy.

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Reliefband set to launch Reliefband Neurowave in early 2017

LAS VEGAS — Reliefband Technologies on Tuesday unveiled its Reliefband Neurowave for the drug-free relief from nausea, retching and vomiting caused by morning sickness and motion sickness, including the motion sickness associated with VR SIM.
RB scouts CES for next self-care disruptor

LAS VEGAS — Dave Challis, RB VP innovation, is bringing RB's Healthier Tomorrow Challenge to CES through Indiegogo in an effort to bring to bear RB's industry expertise, business connections and mentorship to the kind of technology innovators eager to create the next industry disruptor.
Interest in vitamins, minerals and supplements has never been greater

Whether it’s baby boomers looking to boost their health profiles heading into their golden years or millennials attempting to fortify themselves against the rising cost of health care, interest in dietary supplements, sports nutrition, diet aids, meal-replacement solutions and even energy shots has never been higher, according to a Kline consumer survey released last year.

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Congress’ first 100 days

The one truth a new Trump Administration and a Republican Congress represents is change, and for some, that spells opportunity.

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A&D Medical brings next-gen blood-pressure monitoring to CES

LAS VEGAS — A&D Medical is set to feature its new line of ULTRACONNECT blood pressure monitors at the CES exhibit, the company announced Wednesday. On display in A&D Medical's special CES Exhibit Suite, the new upper arm and wrist smart blood pressure monitors represent the ongoing expansion of the company's WellnessConnected product platform.
Sales growth, strong margins for VMS

The minerals/supplements category saw year-over-year growth of 8%, with the one- and two-letter vitamins up 4%. Growth was led by Quincy Bioscience followed by private label in the minerals/supplements category (see Figure 1). Prevagen led drug channel growth in minerals and supplements, which nearly doubled in sales up 87%, while IBgard’s skyrocketed 306% year over year. Larger brands that contributed with double-digit growth were Nature’s Bounty, Culturelle and Align (see Figure 2).
A major shift from heavy buying to light buying

A key trend captured by the 2016 TABS Analytics Vitamin and Minerals Supplements study is the continued decline in the number of heavy buyers (those who purchased more than three types of vitamins in a year). Heavy-buyer penetration peaked at 40% in 2012, but in 2016, heavy-buyer penetration dropped to 30%.

(Click here to view the full VMS Report.)
Former TABS Analytics SVP joins SPINS

CHICAGO — SPINS on Wednesday named Kelly Marion SVP customer experience.