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Tapping into the Hispanic OTC market
Segmenting the go-to-market strategy to fully incorporate the Hispanic consumer in any OTC product launch is a great way to accelerate sales growth, noted Carlos Gutierrez, VP strategy and insights healthcare at Univision Communications. Univision Communications Inc., in partnership with Nielsen, in October took a deep dive into how Hispanics buy and shop the self-care aisles.
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New OTC world order, according to Kline Group
There is a new world order across the OTC community, the Kline Group reported.
(To view the full OTC Trend Report, click here.)
Between 2010 and 2015, Johnson & Johnson retained its status as the No. 1 OTC manufacturer by dollar volume organically, without making any blockbuster corporate acquisitions. And Bayer reinforced its hold on the No. 2 OTC market position following its bolt-on acquisition of Merck’s Consumer Health business in 2014.