HEALTH

By-millennial-for-millennial strategy pays for Hyland’s
Hyland’s Leg Cramps was the Official Cramp Relief Partner of the Boston Marathon. A campaign called “Find Your Finish Line” encouraged runners to share their stories on #HylandsFYFL.
Half of aging adults want more strength, energy
While Americans are redefining what it means to age well and stay healthy, many adults ages 50 years and older are still feeling the effects of aging. AARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.

Pfizer adds options for men, women to MultiGummies line

MADISON, N.J. — Pfizer Consumer Healthcare earlier this year augmented its Centrum MultiGummies line with Men and Women formulations. MultiGummies are a chewable multivitamin formulated with more vitamin D3 than any of the leading men’s and women’s gummy multivitamin brands, according to the company. Sales of Centrum multivitamins are up significantly. For the 52 weeks ended April 17 across total U.S. multi-outlets, Centrum sales reached $77.4 million on 25.7% growth, according to recent IRI data.
VoicePort expands automated solutions that support patient care

Though VoicePort’s best-known offering is its PharmaPhonetics platform — which provides multichannel, automated and personalized communications to help pharmacies engage with patients — the Rochester, N.Y.-based company has expanded its offerings as the pharmacist’s role has expanded beyond filling prescriptions to helping patients lead healthy lives.
Minerals, supplements see healthy sales gains

Sales in the minerals and supplements segment were up 5.7% from the previous year, while sales for private label were down 0.7%, according to IRI. These shifts resulted in a 6% erosion of market share for private label, from 34.8% to 32.7% for the period. However, private label holds a plurality of the market with a market share of 32.7% and sales of $1.1 billion.
Probiotics, protein, vitamin D among top drivers

The specialty channel, including natural grocery and vitamin retailers, has long been a fair prognosticator of what might be coming down the line in the natural health space for mass, food and drug retailers. Those are the channels where many of the early adopters are presumed to shop, though conventional retailers may in fact be capturing their fair share of those consumers today.
Convenience, taste keep gummies on top

As a format, adult gummy vitamins continue to trend well. The adult gummy segment grew by 23% in the first quarter of 2016, significantly outpacing the kids gummy section that dropped by 8% in sales over the same period, according to Matthew Farrell, president and CEO for Church & Dwight.
Ultra AppleLean catches apple cider vinegar trend

RONKONKOMA, N.Y. — Sales of apple cider vinegar supplements are on the rise, and Princeton Research now offers the next top-trending supplement that will greatly increase incremental segment growth — Ultra AppleLean Cider Vinegar.
Consumer insights lead to business boom

The fact is business in the supplement aisle is booming. The majority of U.S. adults — 68% — take dietary supplements, and consumer confidence remains high, with 84% of U.S. adults expressing overall confidence in the safety, quality and effectiveness of dietary supplements, according to the latest Council for Responsible Nutrition Consumer Survey on Dietary Supplements.
Recharge with Ion Labs’ new protein line

CLEARWATER, Fla. — Ion Labs recently launched ProCharge, a line of liquid protein products featuring as many as 20 different flavors, all designed to supplement everyday eating with 40 g of protein per 2-oz. bottle.