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P&G taps celebrity Chef LaLa and medical expert Jorge Rodriguez to offer education on frequent heartburn
CINCINNATI — Procter & Gamble on Monday announced that celebrity chef and nutritionist Chef LaLa, and medical expert Jorge Rodriguez, will share health and nutrition tips to help families reduce the chances of heartburn as part of a brand initiative supporting Prilosec OTC. The bilingual education about how to help minimize frequent heartburn addresses a common health issue in U.S. Hispanic households, the company noted.
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Crossmark acquires marketing-solutions firm PromoWorks
PLANO, Texas — Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm. PromoWorks will be led by industry veteran Julie Beck. Prior to joining PromoWorks in 2011, Beck held a variety of leadership positions at Procter & Gamble, Johnson & Johnson, Kraft and the Partnering Group.