HEALTH

ADA issues new diet recommendations for diabetes patients
NEW YORK — All people living with diabetes should make nutrition therapy part of their treatment plans, the American Diabetes Association is recommending. But the group also is saying that no single eating pattern works best for everyone.
Neat Feat launches Baby B Diaper Cream
LOS ANGELES — Neat Feat Baby B Diaper Cream is a preventive cream that helps treat the cause of the rash and restores the normal environment of the skin, according to the company.

The product also inhibits growth of fungi that contributes to skin irritation and reduces excess moisture, promoting a more natural Ph balance for the skin, the company stated.

BabyB Baby Saver Cream is part of Neat Feat's new Body Saver range.

P&G partners with world champion skier to encourage Americans to power through cold-cough season

CINCINATTI — Procter & Gamble's DayQuil and NyQuil are partnering with U.S. Alpine skier Ted Ligety this cold-cough-flu season, as he prepares for a chance to compete in the Sochi 2014 Olympic Winter Games in Russia.

This winter Ligety will be spreading the message of using Vicks DayQuil & NyQuil to relieve cold symptoms and "power through anything winter throws at them." The new partnership with Ligety is part of a long-standing Vicks and P&G sponsorship of the Olympics.
Pharmavite VitaMelts climb to No. 12 spot

NORTHRIDGE, Calif. — Pharmavite launched its latest VMS innovation, Nature Made VitaMelts, earlier this summer, and already the brand ranks No. 12 among one- and two-letter vitamins, according to 52-week sales data as tracked by IRI.

The most significant point of differentiation: a new-format delivery that induces trial and subsequently the repurchase. “The repurchase is so high because the marketing campaign has been very successful and continues to build awareness among mass consumers,” noted Pharmavite spokesman Doug Jones.
Immunity boosters thrive

Traditional cough-cold remedies weren’t the only benefactors of a robust illness season last year. Sales of immunity boosters were also up.

(For the full category review, including sales data, click here.)
No rest for sleep remedies

One subcategory that has really jolted the sales-per-square-inch across analgesic sets is sleep aids. Sales of sleeping remedies, including both liquids and tablets, were up 51.2% to $408 million for the 52 weeks ended Aug. 11 across U.S. multi-outlets, according to IRI data. Almost one-third of that, or $127 million, came courtesy of Procter and Gamble’s ZzzQuil, which launched a little more than a year ago.
ZzzQuil gives category a boost

CINCINNATI — The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement. Before ZzzQuil, sleep was typically merchandised near the floor adjacent to internal analgesics. But with ZzzQuil, the entire category was lifted to top-shelf billing. ZzzQuil liquid was up 961.5% to $75 million and ZzzQuil tablets were up 722.1% to $52 million.
New report details scope of counterfeit drugs worldwide

NEW YORK — A coalition of organizations that includes major retail pharmacy and drug manufacturing groups is warning consumers against purchasing drugs from foreign, online outlets.
Dietary supplement sector inspires confidence

When multiple multinational companies start investing their acquisition monies into one particular category, it’s a good bet that category is poised for some pretty significant growth.

(For the full category review, including sales data, click here.)
Gummies lure adults

There may still be room for substantial growth in multivitamins — like in gummy vitamins.

(For the full category review, including sales data, click here.)