HEALTH

CHATTANOOGA, Tenn. — Chattem on Tuesday introduced Cortizone 10 Poison Ivy Relief Pads featuring a new anti-itch format trademarked the Snapplicator. 

"The innovative packaging is the first of its kind for poison ivy relief," stated Liz Roques, assistant brand manager at Chattem. "The individual Snapplicators include a single treatment so consumers don't have to touch the affected area."

WATSONVILLE, Calif. — Nordic Naturals on Tuesday launched Nordic CoQ10 Ubiquinol, formulated with 100 mg of coenzyme Q10 (CoQ-10) ubiquinol in a soft gel delivery format. Shown to support cardiovascular health and the transformation of food into energy, ubiquinol is the active antioxidant form of CoQ-10, a fat-soluble molecule found in nearly every cell, tissue, and organ in the body, the supplier stated.

NEW YORK — Those older than 40 years may be making a negative impact on the future of the U.S. economy with the way they eat, live and keep track of their health, according to a white paper released Wednesday by the MetLife Mature Market Institute and co-authored by the Center for Healthy Aging. 

ANN ARBOR, Mich. — Advanced Vision Research on Monday named Diane Houtman VP professional relations. A licensed Optometrist, Houtman will serve as the medical and clinical lead for all AVR projects and will act as corporate liaison to the medical community. 

"[Houtman's] background as a clinician and business executive provides a unique perspective and skill set that will benefit our business both internally and externally with customers," stated Scott Chapman, general manager of Advanced Vision Research.  

CINCINNATI — Procter & Gamble on Tuesday launched Clearblue Advanced Digital Ovulation Test, the only ovulation test that can identify a woman’s four best days to get pregnant, two more days than any other test on the market, according to the company. And in support of the launch, former Dallas Cowboys cheerleader and veteran of ABC's "Dancing with the Stars" Melissa Rycroft will serve as spokeswoman. 

NEW YORK — The developer of an amino acid compound is issuing a new license for the product.

CROMWELL, Conn. — i-Health on Monday released an adult-strength chewable version of their probiotic brand — Culturelle Digestive Health Probiotic Chewables. According to i-Health, the new tablet allows easier daily probiotic consumption for the large number of adults who experience difficulty swallowing pills.

SAN DIEGO — Cosmederm Bioscience last week announced that a study recently published in the journal Acta Dermato-Venereologica has established its TriCalm anti-itch product has greater anti-itch efficacy as compared with products containing hydrocortisone or diphenhydramine.