HEALTH

BRIDGEWATER, N.J. — Matrixx Initiatives recently named Lori Norian VP marketing for the Zicam Cold Remedy brand. 

Norian previously worked at Unilever and has worked on popular products including Hellman’s, Ragu, Bertolli and Altoids. Norian said she believes her experience translates well to the cold remedy brand, which is targeted primarily to women.

“Knowing how to tap into consumers’ needs and develop resonant messaging and communications strategies is the key to driving further growth for Zicam,” Norian said. 

WASHINGTON — USA Today on Monday morning reported two products marketed as dietary supplements in outlets including Walmart.com and GNC have actually been adulterated with a chemical similar to methamphetamine.  

The supplements included Craze, a pre-workout powder sold by Driven Sports, and Gaspari Nutrition's weight loss supplement Detonate. 

LOS ANGELES — Neat Feat Baby B Diaper Cream is a preventive cream that helps treat the cause of the rash and restores the normal environment of the skin, according to the company. 

The product also inhibits growth of fungi that contributes to skin irritation and reduces excess moisture, promoting a more natural Ph balance for the skin, the company stated.

BabyB Baby Saver Cream is part of Neat Feat's new Body Saver range. 

There may still be room for substantial growth in multivitamins — like in gummy vitamins.

(For the full category review, including sales data, click here.)

CROMWELL, Conn. — i-Health’s Estroven has been dialing up sales tracked within feminine pain relievers. The core brand generated $16.2 million within the last 52 weeks ended Aug. 11 across U.S. multi-outlets, according to IRI. The company’s launch of Estroven Energy has generated another $3.9 million. July brought more innovation to the category with the launch of Estroven Weight Management, a supplement specifically formulated to deliver on a core benefit of helping peri/menopausal women manage their weight.

TORRANCE,Calif. — Hisamitsu America’s Salonpas has been experiencing significantgrowth in the past year with sales up 38% to $43.1 million. Hisamitsu last year expanded the Salonpas brand beyond patches with the launch of Salonpas Pain Relieving Massage Foam and Salonpas Pain Relieving Jet Spray.

NEENAH, Wis. — A company that makes packaging for manufacturers ranging from food companies to drug makers has received more than a dozen awards at a marketing exposition in Chicago.

Menasha Packaging announced that it won 13 Design of the Time Awards at the 2013 Shopper Marketing Expo, including three gold, two silver and eight bronze awards in the drug store, mass-merchandise, specialty and supermarket channels. The DOT Awards recognize creative in-store activation tactics and campaigns.

Many of the larger probiotic brands are experiencing significant growth. i-Health’s Culturelle generated $61.6 million in sales on a growth rate of 44.5% for the 52 weeks ended Aug. 11, according to IRI data across U.S. multi-outlets. And sales of Bayer’s Phillips Colon Health were up 18.5% to $58.7 million.