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i-Health products offer women more relief options
CROMWELL, Conn. — i-Health’s Estroven has been dialing up sales tracked within feminine pain relievers. The core brand generated $16.2 million within the last 52 weeks ended Aug. 11 across U.S. multi-outlets, according to IRI. The company’s launch of Estroven Energy has generated another $3.9 million. July brought more innovation to the category with the launch of Estroven Weight Management, a supplement specifically formulated to deliver on a core benefit of helping peri/menopausal women manage their weight.
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Hisamitsu expands Salonpas brand
TORRANCE,Calif. — Hisamitsu America’s Salonpas has been experiencing significantgrowth in the past year with sales up 38% to $43.1 million. Hisamitsu last year expanded the Salonpas brand beyond patches with the launch of Salonpas Pain Relieving Massage Foam and Salonpas Pain Relieving Jet Spray.
Many of the larger probiotic brands are experiencing significant growth. i-Health’s Culturelle generated $61.6 million in sales on a growth rate of 44.5% for the 52 weeks ended Aug. 11, according to IRI data across U.S. multi-outlets. And sales of Bayer’s Phillips Colon Health were up 18.5% to $58.7 million.
Such iconic pain relief brands as McNeil Consumer’s Tylenol and Motrin, and Novartis’ Excedrin, have made their way back to the shelf this fall following a recall-driven hiatus. And the sales have already started to accumulate.
