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VMS for healthier pets
NEW YORK — Pet supplements represent a new mostly untapped market opportunity for the OTC section in the retail pharmacy setting. Consumers spent an estimated $52.9 billion last year on their pets, up 3.7% as compared with 2011 actual sales, according to the American Pet Products Association.
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OTC choices based on advice, availability
At least half of consumers cite prior use (58%), in-store browsing (54%) and pharmacist’s recommendations (50%) as the most commonly reported methods used to select an OTC remedy, according to an online survey of more than 900 AccentHealth viewers conducted in September 2012. And 4-out-of-5 respondents indicated that their OTC remedies are easy to find.