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Study: Consumers equate high cost of flu shot to low risk of getting the flu
NEW ORLEANS — Consumers measure the risk of contracting the flu to the price of their flu shot, according to research out of Tulane University released Friday.
The study found that consumers make judgments about their risk of catching any illness based on the cost of its medication. The higher the price, the less they think they’re at risk, stated co-author Janet Schwartz, assistant professor of marketing at Tulane’s A.B. Freeman School of Business.
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CDC launches official influenza app for health professionals
ATLANTA — The Centers for Disease Control and Prevention on Monday announced the launch of its CDC Influenza application for clinicians and other healthcare professionals on the Apple platform. The app makes it easy to access CDC’s latest recommendations and influenza activity updates on an iPad, iPhone or iPod Touch, the agency stated.
An Android support will be added in a future update, CDC noted.