HEALTH

Made in America. To suggest that this marketing message doesn’t resonate with today’s American consumer may come off as sacrilege, especially considering how job creation was a central issue in this month’s presidential election.

But there are two questions marketers of “Made in America” have to ask. First, does this marketing message have staying power?  And second, where does it rank in a consumer’s purchasing decision tree?

LOS ANGELES — In the wake of a summer rebranding campaign aimed at active, health-conscious consumers, AquaHydrate on Thursday announced expansion of its distribution through GNC. 

The AquaHydrate line offers consumers "Supercharged Hydration," a combination of key electrolytes and alkalinity that helps restore balance to the body. While many sports and vitamin drinks hover around a 4 pH (relatively acidic) and most bottled water between 7 and 7.5 (pH neutral), AquaHydrate stands at a pH value of more than 9 (relatively alkaline).

NEW YORK — Consumers showed more confidence in October as a recovery in the housing market indicated a greater willingness to spend — especially among people who shop through multiple channels — but some headwinds remain, and the issues in Congress could threaten the gains, according to a new report by Deloitte.

The monthly Deloitte Consumer Spending Index rose significantly last month, to 4.02, from September's 3.54. The index measures tax burden, initial unemployment claims, wages and home prices.

DEERFIELD, Ill. — Walgreens and Take Care Clinics on Friday announced the offer of free health testing for hemoglobin A1C and blood glucose at more than 3,000 U.S. locations through the end of November as part of American Diabetes Month and the Walgreens Way to Well Commitment. 

NEW YORK — Di-Gel Products on Friday announced a "Di-Gel Comfort Zone" with complementary, clean restrooms will be established in downtown Manhattan the day after Thanksgiving to help alleviate some of the discomfort from Thanksgiving meals the day before and the long retail lines associated with Black Friday. 

CLEVELAND — People with diabetes in Cleveland enrolled in UnitedHealthcare employer-sponsored health plans can obtain free diabetes management services from Rite Aid, the retail pharmacy chain said Friday.

The chain's pharmacists are participating in the Diabetes Control Program, part of UnitedHealth Group's Diabetes Prevention and Control Alliance, which is aimed at addressing the problem of Type 2 diabetes and prediabetes.

CAMP HILL, Pa. — Mike Cirilli has joined Rite Aid as senior director of OTC and private label, Rite Aid said.

With 29 years of work experience in retail category management and merchandising, Cirilli most recently was VP merchandising with Duane Reade, where he worked for 16 years, and was a director and VP supply chain for Krasdale Foods. At Rite Aid, he will report to group VP category management Bill Bergin.

A native of New York, Cirilli earned his bachelor degree in accounting from Fairleigh Dickinson University.

SLOUGH, England — The battle for Schiff Nutrition is on. Reckitt Benckiser on Friday commenced its previously announced tender offer to acquire all of the outstanding shares of Schiff Nutrition — a provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere — for $42 per share in cash, or approximately $1.4 billion.