HEALTH

EL MONTE, Calif. — Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.

The product, which helps flush out such eye irritants as pollen, dust and smoke, will be featured across the "Mommy Blog" circuit and in such print publications as Prevention, Redbook and Allergies Today.

The company also is circulating a 15-second spot featured on YouTube here.

CHICAGO — SymphonyIRI on Wednesday launched “Analytics2020,” a consumer packaged goods and retail industry initiative designed to identify and define the roadmap for consumer and retail analytics innovation into the next decade.

PLEASANTON, Calif. — Safeway on Tuesday joined forces with the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion on an initiative to develop and promote dietary guidance that links scientific research to the nutrition needs of consumers.

NEENAH, Wis. — Kimberly-Clark has expanded its GoodNites brand to include a new innovation that provides bedwetting protection.

GoodNites bed mats are absorbent, cloth-like and disposable that offers bedwetting protection by adhering to a child's fitted sheet.

EMERYVILLE, Calif. — Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.

With new research that shows kids continue to spend more time in front of screens than outside, Clif Bar announced the contest returns for a second year to encourage kids ages 6 to 12 years to use their imaginations and reconnect with outdoor playtime. Once again kids will be asked to invent their very own backyard game idea for a chance to win a $10,000 scholarship, a Marin bicycle and Bell helmet and, this year, a trip to San Francisco.

ORLANDO, Fla. — The Food Marketing Institute and Global Market Development Center on Tuesday announced plans for the two associations to partner in offering a comprehensive conference in 2013 focused on health, beauty and wellness. The announcement was made at the FMI's Health and Wellness Conference here.

GREENSBORO, N.C. — Mederma, a maker of scar therapy products, has introduced its new Mederma advanced scar gel, which is designed to reduce the overall appearance of scars caused by injury, acne, surgery or burns with one daily application.

Mederma advanced scar gel is a transparent topical gel that contains Cepalin, the same proprietary botanical extract derived from onions used in all Mederma scar products and stretch marks therapy.

NEW YORK — "Dateline NBC" on Sunday aired an exposé concerning certain outliers of the dietary supplement industry during its "Hansen Files" segment featuring Chris Hansen, charging that supplement manufacturers aren't ensuring that those ingredients on their labels are actually in the supplement.