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TheraMax continues social media campaign
NEW YORK — TheraBiogen is continuing to promote its Thera Max Cold and Flu product through an ongoing social media campaign.
The campaign, which was launched on a billboard in New York's Times Square, also is supported with testimonals that are housed on the brand's YouTube channel, which have received more than 40,000 views to date, the company said. What's more, TheraBiogen CEO Kelly Hickel has embarked on a radio media tour to promote the homeopathic product as well.
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HRG to host workshop for CPG manufacturers looking to reach independent pharmacies
WAUKESHA, Wis. — Hamacher Resource Group has created a workshop designed to help consumer packaged goods manufacturers in the health, beauty and wellness industry reach the independent pharmacy channel.
The workshop, "How to Grow Sales Within Independent Pharmacy," will be a one-day session held on April 19 at HRG's headquarters and will provide CPG manufacturers with tips to increase sales within the 20,000-plus independent pharmacies through healthcare distributors.