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Put aside your social media phobias
In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.
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Coupons.com names e-commerce aficionado Dawn Lepore to board
MOUNTAIN VIEW, Calif. — Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.
“Dawn is a widely admired business leader and e-commerce trail blazer,” Coupons.com founder and CEO Steven Boal said. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Walmart and The New York Times Co. will be a great asset to us as we continue to rapidly grow our business.”