HEALTH

Script Your Future kicks off in Providence
PROVIDENCE, R.I. — Members of a local coalition in Providence launched on Monday the Script Your Future campaign, which is part of a national effort to educate consumers on the importance of medication adherence.

Elizabeth Roberts, lieutenant governor of the state of Rhode Island, together with the National Consumers League on Monday will launch Script Your Future in Providence to raise awareness among patients about the health consequences of not taking medication as directed.
Soothing relief
OAK BROOK, Ill. — Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths. Now Blistex is introducing Blistex Cold & Allergy Lip Soother, a lip balm that incorporates an external analgesic (pramoxine HCl 1%) to help relieve the pain that comes with those cracked lips.

Allergy Relief

The summer 2011 Allergy Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of such OTC allergy-symptom relievers as Claritin, Allegra, Zyrtec, Benadryl, Hyland's, Ocean, Similasan, Visine A.C. and Zaditor.

Click here for the complete guide.
Tiger Balm to sponsor 2011 Susan G. Komen Race for the Cure Global

HAYWARD, Calif. — Prince of Peace Enterprises on Monday announced its sponsorship of the 2011 Susan G. Komen Race for the Cure Global, taking place in Washington, D.C., June 4 at the Capitol Mall in support of its external analgesic Tiger Balm.

The global Race for the Cure is among the largest of the Susan G. Komen races. Last year, 42,000 participants from 128 different countries came together to raise funds for breast cancer education, outreach and treatment. This year, organizers are expecting an even higher number of participants, Prince of Peace stated.
Halls gets the operatic treatment

CAMBRIDGE, Mass. — Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

Titled "The Operahhh of Irritations," the marketing event supported the Halls brand's spring allergy campaign and the brand's commitment to soothing irritations by giving the audience a chance to vent about whatever irritates them — and have that irritation sung away by professional opera singers.
CRN, AANP launch online supplement resource

WASHINGTON — The Council for Responsible Nutrition earlier this month announced the launch of a microsite as part of its joint education campaign with the American Academy of Nurse Practitioners and the American Academy of Nurse Practitioners Foundation. The new microsite, available via the CRN website, is a hub for resources and information about nurse practitioners in general, as well as their attitudes about and usage of dietary supplements, the association stated. 
New ovulation test tracks LH levels

PRINCETON, N.J. — Church & Dwight in April launched the First Response Digital Ovulation Test, a new at-home ovulation test that can detect a woman’s personal luteinizing hormone surge — the hormonal indication of ovulation — based on her own individual hormone levels.
GNC-branded product portfolio gets boost with help from Shadow Beverages and Snacks

PITTSBURGH — GNC on Monday announced an exclusive licensing agreement with Shadow Beverages and Snacks, the producer and distributor of Ironclad Energy + Hydration and No Fear Energy drinks.

The deal is expected to push the GNC brand name beyond its retail base and partnership with Rite Aid in the drug channel. Under the terms of the licensing agreement, Shadow Beverages and Snacks will produce a line of ready-to-drink products that will be marketed under the GNC brand.
BSN extends endorsement deal with Jennifer Nicole Lee

BOCA RATON, Fla. — BSN Supplement on Friday announced the company has extended its endorsement deal and contract with fitness model Jennifer Nicole Lee through June 2013.

“BSN is proud to have Jennifer Nicole Lee on [its] roster of iconic living fitness legends, and is looking forward to two more years of having Jennifer Nicole Lee promote and endorse [its] amazing line of top-notch supplements,” the company stated.
Pump up the iron

 It’s not often a niche brand manufacturer attempts to resuscitate what has been for years a commoditized category. But that’s exactly what Meda Consumer Healthcare will be attempting to do with iron — establish a good/better/best proposition to a supplemented category best defined as mediocre. For the 52 weeks ended April 16, mineral supplement sales were down 3.3% to $534 million across food, drug and mass (including Walmart), according to Nielsen Group data.