HEALTH


Max-Wellness, the unique health-and-wellness destination that made its debut in the Cleveland area in 2010, features “Max-Answers” information stations throughout the store. However, what really distinguishes these stations from typical mass-oriented information kiosks is their portability — the Web-based tablets can be picked up by a customer or Max-Wellness associate for use right at the shelf of interest.


Wegmans Food Markets last fall began installing Diabetes Solutions Centers across all 77 of its stores. This one, located in Wegmanʼs newest Maryland store in Woodmore, is adjacent to the pharmacy in the waiting area. Across from the pharmacy, which is located in the center of the store just behind the checkout registers, is Wegmans extensive health-and-wellness-oriented medicine and supplement section.


The center merchandises Wegmans’ new store-brand blood-glucose monitoring systems from Nipro Diagnostics, as well as other diabetes products and supplies.


Comparison shopping across blood-glucose meters couldn’t be easier than at Walgreens. Pictured here at a store just outside of Baltimore, customers can hold and feel the individual monitors and review individual bullet points as part of this pull-box display. Located just outside the pharmacy waiting area, the display also is ideal for quick and easy pharmacist recommendations. 


As of this past fall, many retailers began facing their condom displays upright as part of a supplier-driven efficiency program that will end up creating additional shelf space. On average, three vertical condom packages will occupy the same space once taken by only two horizontal condom packages. That means last year, only four packages would have fit in this shelf shot, taken at CVS. 


NEW YORK — A line of head lice prevention hair care products has made its way to a Florida-based pharmacy chain.

Zippity Doo’s products now are available throughout southern Florida at Navarro Discount Pharmacy. The products, the company said, now feature multilingual packaging.

Armed with the positioning line, “It’s Time To Get Better,” Sav-Mor Drug Stores continues to emphasize the big difference between its network of franchised locations and the corporate mentality of the chain operations.


To that end, its most recent radio and television campaign positioned the pharmacies against the large national chains. The customer-
service-focused campaign established the Sav-Mor pharmacist as “your personal pharmacist” along with the idea that “nobody cares more for the customer than the owner.”


Health and wellness is a major focus for grocer Albertsons, and that also holds true for its youngest of customers. 


Enter Healthy Kidz Club. 


There’s nothing like a recession for focusing merchants on what matters most. For USA Drug, that meant concentrating on core markets, cutting costs and recharging its image for down-home value, neighborly service and a broadly merchandised front end focused on local consumer preferences.