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Atkins kicks off 2011 marketing campaign
DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.
Centered around Atkins' free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.
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Baby boomers lift liquid vitamins
NEW YORK — The first of the baby boomers will be celebrating their 65th birthdays this year, and that means more pills. That may help explain why sales of liquid vitamins are up. Joint Juice recently answered that call with the launch of its Joint Juice Easy Shot supplement, which affords a full day’s supply of glucosamine plus chondroitin, vitamin D3 and vitamin C for those consumers looking for a pill alternative.