Hello Products launches Naturally Friendly deodorant line

A new line of personal care products from Hello Products is getting ready to hit shelves.

The brand is introducing its Naturally Friendly deodorants, which are made with gender-neutral formulas that come in 100% previously recycled packaging. Ingredients found in the deodorants include tea tree oil, activated charcoal and shea butter.

“Hello's mission is to make things beautiful and better for everyone. Hello is for the 100%, not for the 1%. By beautiful and better, we mean products that offer awesome performance, that are vegan and cruelty-free, that contain thoughtfully sourced ingredients, and that feature gorgeous design,” Craig Dubitsky, founder of Hello Products, said. “When we say we're for the 100%, it's because we think everyone should be able to choose friendly when it comes to their daily-use products, and let's face it, everyone could use a little bit of awesomeness.”

Hello Products Naturally Friendly deodorants are available in three formulas — clean + fresh deodorant with activated charcoal, fresh citrus deodorant with shea butter and fragrance-free deodorant with shea butter.

“We're super excited to be launching our new naturally friendly deodorant line, and to be honest, the timing couldn't be better,” Dubitsky said. “As we continue to make sense of the recent changes to our environment, healthy behaviors, habits and self-care are top of mind. We believe folks will be even more concerned about ingredient integrity when it comes to their personal care product options, as well as about products with a passionate focus on sustainability.”

Clinically proven to provide 24-hour odor protection, the deodorants are free of aluminum, baking soda, parabens, talc and dyes. They also glide on easily and are quickly absorbed without causing irritation to sensitive skin, the company said.

“We continue to thoughtfully source innovative ingredients and technologies to improve performance and sustainability in new and existing products,” Lauri Kien Kotcher, CEO of Hello Products, said. “We're confident our effective, naturally friendly deodorant formulas will continue our mission to delight our loyal consumers and retail partners.”

Retailing for $6.99 each, consumers can find the deodorants on Ulta.com, Amazon.com and Hello-Products.com, as well as at Dollar General.