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INSIGHTS AND PERSPECTIVES

  • A constant amid change: The spirit of the NACDS membership

    It is nothing short of obvious that without the membership there would be no NACDS. Yet a related concept that is more intriguing — and hopefully more inspiring — is that NACDS would not be as great as it is without the membership.

  • Re-accommodating the message: Learning from Pepsi’s, United Airlines’ mistakes
    In a world where the consumer is increasingly demanding that all brands “get real” and connect with them in a truly authentic and honest way, Pepsi’s short-lived and frightfully miscalculated Kendall Jenner/”Live for New Moments” ad and United Airlines’ PR implosion in the wake of its horribly botched “overbooking/re-accommodation” incident ought to serve as case studies on how NOT to communicate with today’s consumer.
     

  • Washington Spotlight: How Gorsuch could impact retail

    This week, the Senate Judiciary Committee considered the nomination of Judge Neil Gorsuch to the United States Supreme Court. Since vacancies on the bench are rare and the political stakes so high, few spectacles in Washington D.C. invite this level of drama. He was confirmed by the committee but when his nomination eventually goes to the floor of the Senate for a vote, the real fun will begin. (See “nuclear option.”) Lost in the hype is what his eventual seat on the court will mean to retail operators.

  • Why presentations fail

    “The human brain starts working the moment you are born and never stops until you stand
 up to speak in public.” —George Jessel, actor, singer, songwriter and producer

    “My team gets lost in the deck and can’t tell our story,” a VP of sales told me recently. “Our pitch puts others to sleep. And I struggle also.” 

  • Facebook exec: Purpose-driven marketing here to stay

    LAS VEGAS — Marketing and advertising has seen a big shift and the change could be permanent.

    Facebook’s head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond just being funny in favor of more meaningful messaging, reported Adweek.

  • Supermarket Wellness Watch: ‘Almost-fake’ news tests retailers on health

    We’ve heard a lot lately about fake news. Much of the talk is about false and deceptive stories invading the Internet and other platforms.

    There’s another phenomenon that I call “almost-fake,” which also relates to news and information, specifically about health. In many ways it’s even more challenging, especially for health practitioners and retailers.

    I define almost-fake as health information that isn’t based on science.

  • What Is a ‘Validated’ Blood Pressure Kiosk and Why Should You Care?

    Editor's Note: The following article was received as a letter to the editor of Drug Store News. The opinions and views expressed here are those of the authors and do not reflect the views or opinions of the editors and publishers of Drug Store News.

  • Zero tolerance for disruption and security breaches
    Savvy business owners understand the difference between investments that are nice to have and those that are necessary. For retail pharmacies, electronic claims processing moved into the necessity category long ago. However, many locations continue to operate with outmoded networking solutions that can leave them vulnerable to connection failures or security breaches.
     
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