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Survey: Bargain shoppers reshape grocery experience
SAN FRANCISCO — A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.
According to the study, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%) to save money on grocery bills.
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Has anybody seen the fifth guy?
WHAT IT MEANS AND WHY IT'S IMPORTANT — If you were to tell me that 4-out-of-every-5 people would choose 90-day prescriptions available by pickup at the pharmacy versus 90-day prescriptions delivered through mail order — and for about the same cost — I would tell you that we need to find the fifth person and make sure that they're OK. They might be suffering from a medical emergency and could need our help. The publication of this study in a peer-reviewed journal, however, serves as proof of concept addressing two concerns — choice and plan cost.