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Catering to women’s health needs
Sam’s Club last month hosted a health screening day specifically catering to the health needs of the women shopping the store with a “Support Her Health” screening offering. “Women often prioritize their families’ needs and work responsibilities over their own health and wellness, but it’s important to ensure regular health checkups don’t fall off the to-do list,” said Tara Raddohl, senior director of corporate communications at Sam’s Club.
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No switch? No problem. OTC sales strong
Sales of OTC medicines continued on a strong growth trajectory of more than 3%, growing by approximately $1.4 billion in dollar volume to $45.6 billion for the 52 weeks ended Oct. 2, according to IRI data. And that’s primarily organic growth from existing brands; there were no big Rx-to-OTC switches driving the kind of gangbuster growth as there were in each of the two years prior.
(To view the full OTC Trend Report, click here.)