In this Issue

CHICAGO — Last year, attendees couldn’t stop talking about the winner of the Discover Beauty award at Cosmoprof North America. That company was Static Nails, a reusable artificial nail. Now that talking has turned to purchasing with the line getting exposure in Sephora, Canada’s Murale and HSN. com. Created by Alexis Irene, Static Nails require only five minutes to apply and are easily removed and reusable. According to Irene, the nails can be worn 18 days straight or reapplied up to six separate times.

The vitamins and dietary supplement category continues to perform well in retail pharmacy and represents a good companion category for those operators seeking to help their patients live healthier and achieve better outcomes.

Earlier this year, Brandperx announced the launch of its latest Bump Bag, a product sample bag targeting soon-to-be moms and hand-delivered to them by their trusted OB/GYN providers. With 4 million women becoming moms, that patient-provider relationship is a rich marketing opportunity.

REDONDO BEACH, Calif. — What’s next for eyes? At least one company hopes it is a nonsurgical eyelift.

ORCHARD PARK, N.Y.. — Mentholatum earlier this year identified a new purchase opportunity in eye care — summer eyes. The company introduced its Rohto Ice All-in-One Cooling Eye Drops to provide fast, cooling relief for eight symptoms — red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops, it contains Rohto’s proprietary Freshkick technology, a freshness formula that relieves irritation and soothes and comforts eyes for up to eight hours.

Let’s just say I wasn’t exactly expecting to have my mind completely blown. Cardinal Health RBC 2016 had been a terrific show, but if we’re being completely honest here, the keynote speaker for the closing business session — some long-haired street artist I had never heard of, wearing black Converse and speed-painting to loud music at 9 a.m. on a Saturday morning — had me scratching my head a little.

Did I really need to see that?

It turns out, I really did.

Millennials might not care about fighting wrinkles, but they know the importance of totally cleaning off their makeup. “One of the things I learned from my sisters was to totally remove makeup,” Kylie Jenner told a reporter recently.

Wearables are beginning to gain purchase consideration and traction among all millennials, but especially with white non-Hispanics, according to the latest installment of the Hispanic Millennial Project, published by Sensis and ThinkNow Research in June.