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J&J showcases new diabetes approach
The front-end opportunity surrounding patients with diabetes is significant. Diabetes patients are spending between $1,000 and $2,500 each year on diabetes supplies alone, noted Sally Manoufar, senior manager health and wellness at Johnson & Johnson, during a recent GMDC webcast. According to Johnson & Johnson research, the front-end basket of a diabetes patient is five times larger than that of a patient who doesn’t have diabetes.
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Providing education, interaction in the aisles
Drive DeVilbiss Healthcare manufactures more than 5,000 products — most of which consumers haven’t heard of or thought of as part of the DME portfolio. And according to SVP product management David Cohon, the main task that specialty DME stores have — and the task that presents the most opportunity in the omnichannel retail space — is providing a knowledge resource at the point-of-sale.